The Task
Development of a marketing-focused website for My Exit, emphasizing clear messaging and strategic positioning to attract potential acquirers and facilitate successful business exits
Introduction
My Exit is a UK-based firm specializing in acquiring and scaling small to medium-sized businesses with revenues between £2M and £10M. They offer two distinct pathways for business owners: immediate acquisition at market value or a future sale option at double the current valuation.
Challenge
Many small businesses struggle to achieve successful exits due to:
- Low Transaction Success Rate: 80% of companies with less than £10M turnover never sell.
- Aborted Transactions: Owners waste time and money on unsuccessful deals.
- Misaligned Incentives: Brokers and competitors may not prioritize the owner’s legacy or employee protection.
- Valuation Maximization: Ensuring the business is valued appropriately and its potential is fully realized.
Solution
My Exit provides two strategic solutions:
-
Immediate Sale at Market Value:
- My Exit acquires 100% of the business at its current market value.
- A 6-12 month handover period is included for a smooth transition.
-
Future Sale at Double the Value:
- My Exit purchases a small stake in the business upfront.
- They secure an option to buy the remaining shares later at double the initial valuation.
- No handover is required post-sale, offering flexibility for the owner.
Value Proposition
- Alignment: Incentives are aligned through shared equity and a commitment to growth.
- Growth: My Exit works closely with the business and its team to drive growth and prepare for a future sale.
- Experience: With 30 years of combined experience in venture capital and technology, My Exit’s project leaders have a proven track record of building and transforming businesses.
- Legacy Protection: Unlike competitors, My Exit protects the owner’s legacy and offers employee protection.
Ideal Businesses
My Exit seeks businesses that demonstrate:
- High Quality: Strong fundamentals and potential for growth.
- Strong Team: Capable people in place to implement change.
- Alignment: The owner’s commitment to driving change and growth.
- Cashflow: Financial health to invest in necessary improvements.
Why Choose My Exit?
- Two Exit Routes: Immediate or future sale options provide flexibility.
- Aligned Incentives: Shared equity ensures My Exit is invested in the business’s success.
- No Upfront Costs: Reducing financial risk for the seller.
- Business Optimization: Focus on maximizing valuation through strategic improvements.
- Legacy & Employee Protection: Prioritizing the owner’s wishes and employee well-being.
Conclusion
My Exit offers a compelling solution for small business owners seeking an exit strategy. By providing two distinct pathways and aligning incentives, they aim to maximize business value while ensuring a smooth transition and protecting the owner’s legacy.
